Doni Rampage ft. Pakz – It’s All Changed (Video)
Following it’s release in October this year, Doni Rampage unleashes profound visuals for single ‘It’s All Changed’– premiered via Grime Originals own YouTube channel.
The vibe of the track feels heavy yet poignant from the production to the context. Doni is seen on an estate repping record label ‘Hellahigh Music Group’ with custom merch throughout the video as he divulges to the camera; taking on the role of “storyteller”. He takes us on a journey throughhis life and the industry, allowing us to gain insight into his world.
Directed by Jimmy Chiba, the video features trippy edits fused with various throwback clips of Doni freestyling and performing, making it the perfect visual accompaniment to the track.
Pakz, who not only produced the track, also provides us with subtle melodic vocals throughout as well being responsible for it’s infectious hook. The production itself is reminiscent of earlier grime instrumentals with skippy, electronic elements.
‘It’s All Changed’ comes as undeniable proof that Doni has no plans to slow down anytime soon. The track came straight off the back of a string of releases for the artist this year including preceding singles ‘What Did I Do’, ‘Take Me Away’ and ‘Distance’. If 2020 is anything to go by; 2021 is shaping up to be a fruitful year for this seasoned Grime veteran.
Stream the track via all platforms here.
Chloe Mykel @cocomykel